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RIA & Ajax: Article

AJAX Lowers Yahoo! Page Views, Eric Miraglia Explains Why That's Good

AJAX in Moderation: Getting Excited About the Web's New Middle Ground

BetaNews reported that Yahoo! delivered lower page views due to increased rate of AJAX conversion. "Clickz.com, managing editor Pamela Parker openly predicted that Yahoo's AJAX-enabled home page rollout - which was in beta at that time - would directly lead to reductions in page view count, though not necessarily in real traffic. One example of an AJAX control Parker noted was a "personal assistant," which works like a mini-browser, serving up different small batches of content from throughout Yahoo's mix of services."

Yahoo officials told Parker for that article that, while they planned to attach a fix advertising space to that AJAX control, which would remain in place while users continued to browse, they had no model in mind for how they would count advertising impressions for that control.

Session Description: The Web is characterized today by applications that are more desktop-like in their interaction patterns. Some, like the new Yahoo! Mail beta, are almost indistinguishable from desktop applications; others, like the new Yahoo! Photos, live more towards the middle of the Web-page/desktop-app continuum. Given the difficulty some very desktop-like web projects have had in achieving a general release (the more desktop-like, the longer the beta), it would appear that there is an emerging "sweet spot" for web applications. In that sweet spot, Web applications leverage both the modest, powerful richness of which browsers are capable and the incredible strengths and learnabililty of the lightweight, document-oriented Web.


On-demand presentation of Eric Miraglia's session:
WHY AJAX IS BETTER IN SPITE OF "LOWER" PAGE VIEWS

Speaker Bio: Eric Miraglia, one of the world's leading experts on "advanced JavaScript utilities and widgets" works for Yahoo!'s Presentation Platform Team. He plays a critical role in helping product teams realize their forward-reaching development goals. He also teaches regular classes for Yahoo web developers. Eric has been involved in the creation of social web applications since 1995, when he began developing interactive writing spaces for universities; his Speakeasy Studio & Café was used by more than 100 universities between 1997 and 2004. Since 2003, he has been a part of Yahoo!'s web development community. When he's not trying to convince pixels to do what they're told, he can sometimes be found at Stanford University, where he teaches writing as a visiting lecturer. He holds a Ph.D. in the strange hybrid discipline of Technology and Rhetoric.

Eric's AJAXWorld Conference & Expo presentation was one of the most popular sessions of the seminar. Here is the link to his on-demand Webcast of this presentation.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

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