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Azul Helps Web 2.0 Site Blue Chip Expert Grow Red Hot Job Placement and Referral Service

Solution to Aid Company Meet Service Levels While Reducing Infrastructure Costs by 70 %

Azul Systems has announced that Blue Chip Expert, an online marketplace for hiring managers, is using the Azul Compute Appliance to cost-effectively build its Web 2.0-based business by reducing the amount of hardware required to ensure service levels, even during periods of unpredictable demand.

Based on the technologies and techniques of social networking, Blue Chip Expert is an invitation-only, "viral" marketplace where hiring managers can easily find and hire the highest caliber experts, specialists, and professionals for contract work. Members of the service enjoy the benefits of precise matching, personal service, and the extended reach of many professional circles. If the company relied solely on conventional hardware, rapid growth would require more and more servers at ever spiraling costs. With the shared services model and smaller footprint that Azul enables, Blue Chip Expert is reducing its overall server infrastructure costs by as much as 70 percent. In addition, with a shared pool of compute and memory resources, Azul Compute Appliances eliminate the expensive practice of over-provisioning servers to meet unpredictable website traffic.

"As we analyzed anticipated throughput and the hardware required to maintain service levels, it became clear that the high cost of deploying more and more conventional servers would constrain our ability to grow the business," said Scott Langmack, founder and chief executive officer of Blue Chip Expert. "Azul has enabled us to continue to grow rapidly but with a far more reliable, manageable, and cost-effective infrastructure that enables us to respond more quickly to changing market forces and customer demands."

Optimized for the Java platform, Azul Compute Appliances eliminate the need for prolonged application tuning and capacity planning at the application level. As a result, Blue Chip Expert is able to more quickly respond to market forces through dynamic provisioning of resources as new services are rolled out. Additionally, Azul appliances reduce complexity by allowing a single instance of an application to handle greater throughput, and reduce the number of application instances that need to be deployed and maintained. And with its larger, pauseless memory heaps, the Azul Compute Appliance allows Blue Chip Expert to store its entire database in memory, lowering database hardware costs and dramatically improving responsiveness.

"Web 2.0 businesses are flourishing and as a result are demanding extreme scalability of their Java-based applications in a way that ensures reliable, predictable service levels without the huge costs of a conventional approach to hardware," said Stephen DeWitt, chief executive officer at Azul Systems. "As Blue Chip Expert has discovered, the simplicity of Azul's Compute Appliance plugged into their network has enabled a massively scalable and highly reliable infrastructure at a fraction of the cost of traditional server platforms."

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Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

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