RIA News Desk

Subscribe to RIA News Desk: eMailAlertsEmail Alerts
Get RIA News Desk via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Related Topics: RIA Developer's Journal, Online Shopping, AJAX World RIA Conference

RIA & Ajax: Article

Gomez Unveils AJAX-Based Rich Internet Applications

Actual Experience XF is the first on-demand service designed to help companies deliver quality customer experience for AJAX base

Gomez Inc,. has announced Gomez Actual Experience XF (Experience First), the first on-demand service capable of providing an authentic measure of the online customer experience from a browser-based perspective. The unique vantage point of Actual Experience XF enables organizations to measure the performance of critical 3rd-party and AJAX elements of a web application that are invisible to traditional behind-the-firewall-based passive monitoring solutions. Actual Experience XF complements Gomez's existing industry-leading active monitoring solutions, making the company the first to combine both actual-user (browser-based) and active monitoring (agent-driven tests) so that organizations can deliver superior online experiences that satisfy customers, strengthen brands and drive profits.

Managing the online customer experience is increasingly challenging as elements outside an organization's direct control, such as third-party content and new technologies like AJAX, play an increasingly greater role in the delivery of web applications. Through its browser-based view, Actual Experience XF measures the customer experience and how it is affected by myriad components that make up a today's complex web applications.

"It's a composite world today," Steve Trimbo, director of online operations at BestBuy.com. "So much of the web experience a company provides hinges on content, applications and infrastructure delivered by third parties. As we move toward rich Internet technologies such as AJAX, even less of the customer experience is under our direct control. Yet the customer still holds the host brand accountable for the web experience and expects much richer services delivered instantaneously. Actual Experience XF will help organizations understand exactly what their users are experiencing so they can improve those experiences. No other company can provide this 360-degree view."

Deep data on the actual user experience
Actual Experience XF measures many aspects of performance, including download times, abandonment rates and service consistency. It provides unprecedented insight into the web experience and how perceived performance is affected by geographic or machine-specific parameters such as the size of the browser window, browser type, first-time/repeat visitor status and browser cache utilization.

"Actual Experience XF will enable enterprises to leverage the power of the end-user view," said Peter Sevcik, president of NetForecast Inc., a Charlottesville, Va., research firm. "This new service has been the missing link to really understanding and managing the user experience. Gomez is clearly on a strategic path to be the most comprehensive web experience management authority."

Actual Experience XF also reveals how web performance affects business results by using dashboards to track important business processes such as online sales conversion or shopping cart abandonment. Customers can drill down for in-depth data on what may be responsible for a problem, and then quickly resolve it.

New Gomez ExperienceFirst Platform for a new era

Actual Experience XF exemplifies Gomez's commitment to deliver comprehensive services that allow its customers to manage the entire web experience - from application design and testing through deployment and the entire application life cycle. Actual Experience XF is the first of several new service offerings that will form the core of Gomez' new web application experience management platform, also announced today, called the Gomez ExperienceFirst™ Platform. "Building on our expertise in performance management, our vision over the next 12 months is to build out a comprehensive platform of on-demand services that enables companies to design, develop, validate, deploy, operate, analyze and improve web application experiences," said Jaime Ellertson, Gomez CEO. "This lifecycle approach will ensure peak-performing web applications from the early design phase through deployment and the entire application life cycle."

The new Gomez ExperienceFirst Platform addresses the sea change in web development: Developers increasingly rely on services provided by third parties and technologies like AJAX, and must aggregate disparate content, logic and data from around the Internet. This results in less direct control over their customers' web experience. Complicating matters is the fact that the browser processes more data than ever, often bypassing the web site host.

"Ensuring superior web experiences starts with a true measure of the customer experience complemented by systematic tests from the backbone and last mile," said Ellertson. "It concludes with an end-to-end management scheme from an application's conception to its day-to-day operation."

Actual Experience XF and the ExperienceFirst Platform are a direct result of Gomez's deep investment in research and development, made possible by the company's continued long-term success. Gomez has added more than 130 new customers in the first three quarters of the year and has sustained a nearly 50 percent year-over-year revenue growth.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.