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RIA & Ajax: Article

AJAX Company Allurent Becomes Omniture Accredited Application Partner

Allurent's Customers Can Easily Measure And Optimize Rich Media Campaigns By Leveraging Omniture Web Analytics

AJAX company Allurent announced that it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, Allurent’s innovative e-commerce products, designed to allow leading retailers to create the most compelling online shopping experiences imaginable throughout the entire online shopping lifecycle – from browsing to choosing to buying - are immediately available for automated integration via Omniture Genesis.

Companies can now use a pre-configured wizard to automate integration between Allurent’s rich media products and Omniture SiteCatalyst. The technology was introduced yesterday at Omniture’s “Plug and Play” Online Marketing launch event in San Francisco.

Online retailers implementing Allurent’s rich media applications can successfully measure the ROI of e-commerce transactions that take place in Flash-based applications through the integration with Omniture SiteCatalyst. With Allurent and SiteCatalyst, Internet retailers can track customer checkout actions such as cart removals, time spent browsing, amount spent and cart abandonment

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables “Plug-and-Play” online marketing – an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers, including Allurent.

“Many online retailers don’t have the appropriate tools to make sense of the site data they measure – particularly for Web 2.0 campaigns that run in Flash or AJAX,” said Graeme Grant, Vice President of Sales and Operations at Allurent. “By participating in Omniture Genesis, we can offer our customers easier access to Web analytics that will help them make sense of, and optimize, their rich media campaigns.”

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Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

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