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RIA & Ajax: Article

Bitstream Releases AJAX Enabled Cross Media Publishing Tool

Responds to Market Demand for Easy-to-Use Cross Media Publishing Tools with the Release of Pageflex Storefront 5

(SYS-CON Media) - Bitstream, provider of variable data and Web-to-print software for personalized marketing, announced the release of Pageflex Storefront 5, a major release of the product that gives print service providers and corporate marketing departments an easy-to-use system to develop, implement, and manage attractive Web-to-print document customization and purchasing sites. Pageflex Storefront 5 introduces unified cross media support for producing personalized HTML and print documents.

Pageflex Storefront 5 introduces the use of AJAX for displaying bitmap document previews. As end users customize a document they can see a dynamic update of the on-screen preview with each piece of content they enter or select.  In addition to integrated support for HTML documents, Pageflex Storefront 5 also introduces new features that provide graphic design, document manipulation, workflow, site administration, and speed enhancements.

When executing marketing campaigns, Pageflex Storefront end users now can select HTML e-mail and Web page templates, in addition to print templates, from the online catalog and customize the text and images with unique content through a simple Web form interface. Additionally the user can select, upload, or purchase a data list for personalizing HTML e-mails. Pageflex Storefront 5 automatically sends personalized e-mails as they are generated. Online store providers can turn on or off e-commerce capabilities depending on whether or not their business model requires the end user to pay for the marketing campaign.

Previously Pageflex Storefront sites could offer HTML documents using an add-on option. Now this capability is fully integrated within the product and can be turned on when needed. Pageflex Storefront 5 is immediately available.

“This major release expands the core customer base for Pageflex Storefront from print service providers to corporate marketing departments,” explains Anna Chagnon, Bitstream CEO. “Pageflex Storefront 5 meets the needs of today’s multi-channel marketers. New robust features make it easy for them to execute coordinated, personalized direct mail and e-mail campaigns.”

New Graphic Design and Document Manipulation Tools

The release of Pageflex Storefront 5 includes compositional integration of the product with the enterprise-level Pageflex 5 variable publishing platform released in October 2006. Pageflex Storefront 5 utilizes the Pageflex 5 server to generate all interactive editing views, document previews, and final output documents. This integration also gives Pageflex Storefront a higher level of graphic design capabilities and provides enhanced document manipulation capabilities. These new capabilities include:

* Document Actions— A very powerful feature set that results in true unlimited variability. Every aspect of a print document—including variable values, content, attributes, pages, shapes, and text—can be modified on a record by record basis. This unique capability surpasses what other variable publishing applications on the market allow. For example, with Document Actions appropriate marketing messages can be added as extra white space on the page allows, the font size and style throughout a document can adjust based on the age of the recipient, or image sizes can reduce one percentage point at a time for each individual document in a data merge run until all of the variable copy fits.
* Global Copyfit—Pageflex Storefront now takes traditional variable data copyfitting to a new level of professionalism by designating that specific containers in a document all maintain the same type settings (font size, leading, tracking, etc.) when the document is output, even if the text in only one of the containers has been copyfit. For instance, a dynamically generated travel brochure will maintain a consistent look through out the document because all captions will adopt the type specifications of any caption that was copyfit, and all boxed content will maintain the same type specifications even if one or more of the variable boxes is copyfit. The patented flex capability of the Pageflex composition engine ensures that any extra white space generated by this process can be distributed on the page in a pleasing manner consistent with the template designer’s vision.
* Graphic Design—Both the desktop Pageflex Studio design component, which is used to design templates for use in Pageflex Storefront, and the interactive Free Edit online editing interface now enable static or variable text on a curved path and snap-to-grid editing. Additionally, guides and grids have been added to the Free Edit interface.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

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