RIA News Desk

Subscribe to RIA News Desk: eMailAlertsEmail Alerts
Get RIA News Desk via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Related Topics: Keynote Systems Journal

Keynote Systems Journal: Article

Keynote Systems to Report the Online Action Play by Play

Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown

Keynote Competitive Research, the industry analysis group of Keynote Systems, announced it would make itself readily available to media immediately following Super Bowl XLII 2008 for reporting on the technical quality (responsiveness and reliability) of four leading mobile sports Web sites, three popular sites streaming Super Bowl commercials and 35 of the Super Bowl advertiser’s Web sites.

Leveraging the company’s global test & measurement network, Keynote will collect mobile performance data to measure the response time and availability of the following four mobile sports Web sites: ESPN, Yahoo Sports, FOX Sports and CBS. Keynote will also offer comparisons between the sites average performance to their Super Bowl Sunday performance.

Using Transaction Perspective 8.0, Keynote’s market–leading Web site performance measurement and monitoring service, the company will also measure the performance of three popular sites that will be streaming Super Bowl commercials online including AOL Sports, YouTube and MySpace.

Additionally, Keynote will monitor site responsiveness and reliability of 35 of the Super Bowl advertiser’s Web sites including: Anheuser-Busch, Audi of America, Bridgestone Firestone North America, Cars.com, Careerbuilder.com, Coca-Cola, Dell, E*TRADE, FedEx, Frito Lay, Gatorade, Garmin GPS, General Motors, GoDaddy.com, Hershey, Hyundai Motor America, Kraft Foods, NFL, New Line, Paramount Pictures, Pepsi-Cola North America, Procter & Gamble, Salesgenie.com, Sony Pictures, Taco Bell, T-Mobile, Toshiba, Toyota Motor Sales USA, Unilever, Universal Pictures, Under Armour, Victoria’s Secret, Warner Brothers, Walt Disney and the White House Office of National Drug Control Policy.

The data used to create Keynote’s Web site performance indices is collected in real time on an hourly basis from 10 cities across the U.S. providing an up-to-the-minute barometer of the online Super Bowl experience before, during and after the game.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.