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RIA & Ajax: Article

AJAX World - Backbase Introduces Customer Engagement 2.0

Customer Facing Web Applications Rise to the New Heights with Rich Dashboard, Rich Forms, Cobrowse & Chat

Backbase introduced Customer Engagement 2.0, rich applications that help businesses make stronger, more profitable customer connections. The new application suite takes advantage of Web 2.0 technologies to ease and expand customer relationships.

“Customer Engagement 2.0 helps companies create, manage, and deliver online applications more effectively, so they can truly interact and connect with their customers,” says Jouk Pleiter, Backbase CEO and co-founder. “Customer Engagement 2.0 is about building the strong connection that drives purchase decisions and stimulates active participation. Engaged customers are one of the biggest assets a company or organization can have in today's competitive marketplace.”

Backbase Customer Engagement 2.0 applications are built on top an Enterprise AJAX framework and are fully based on open AJAX industry standards.  The application suite comprises three functionally rich applications:

  • Rich Dashboard to unify content and functionality in a single personalized start page
  • Rich Forms to make online forms intelligent, faster and more engaging
  • Co-browse & Chat to increase conversion rate through collaborative browsing

Rich Dashboard: Backbase Rich Dashboard is a light weight AJAX portal. It provides a personalized start page for employees, customers or partners. Its functionality is similar to consumer start pages such as iGoogle and My Yahoo. Enterprises use Rich Dashboard to enable their end-users to create their own personalized dashboard that contains all relevant information in one screen. Rich Dashboard is 100% compatible with third party gadgets including iGoogle gadgets. Rich Dashboard lowers the cost of implementing and managing the information presentation layer by integrating with existing applications distributed over multiple heterogeneous systems.

Rich Forms: Backbase Rich Forms is a rich presentation tier for applications requiring data capture. As more and more businesses use multiple and complex Web forms for business-critical transactions, online form conversion is disappointingly low because of awkward and hard-to-complete forms. Rich Forms, on the other hand, enhances customer relationship and stimulates online interaction with user-friendly online forms that deliver higher conversion ratios.

Co-browse & Chat: Backbase Co-browse and Chat is for online collaboration. Today, more and more businesses are moving their processes and critical business applications to the Web. Ensuring success of the end-user on the new Web platform has become critical to their business, and collaborative tools such as Co-browse and Chat have become must-haves. All too often end-users get lost in complicated websites or Web applications, grow frustrated and just give up. Co-browse and Chat enhances customer experience and stimulates online interaction by holding the end user’s hand when necessary, increasing customer satisfaction and online conversions.

Backbase rich Customer Engagement applications - beta are available. 

In addition to its new rich Customer Engagement applications, Backbase offers a full stack of AJAX-based RIA services, from design to deployment. Customers can count on Backbase for AJAX-based RIA architecture expertise, AJAX Training, RIA Design and Implementation Services as well as global Technical Support. Backbase works with standards organizations and strategic technology vendors to ensure that enterprises get the best value from their RIA investments.

For more information on Backbase contact Michel Gerin, michel@backbase.com at Backbase.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

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