RIA News Desk

Subscribe to RIA News Desk: eMailAlertsEmail Alerts
Get RIA News Desk via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


NBC Olympic Coverage Shines as Silverlight Proving Ground

Success in Streaming Video

Michael Phelps is not the only one breaking records and winning gold at the Olympics in Beijing.

If Microsoft's Silverlight continues to have the success it has had in streaming video coverage of the Olympic Games around the world, it could mean gold for Microsoft as the software giant continues its competition with Adobe and that company's ubiquitous Flash technology.

Adobe claims that up to 75 percent or more of the video on the Internet uses Flash. The company also claims a huge number of Flash downloads a day. Adrian Ludwig, group manager of product marketing in the Adobe Platform and Developer Business Unit, said Adobe sees 10 million downloads of Flash each day. However, with the Olympics and the deal Microsoft has with NBC to stream the coverage, Microsoft officials said Silverlight has been downloaded up to 8 million times a day over the last several days.

"You have to look at things like the development perspective and what this all means for developers, and how this changes the game," said Brian Goldfarb, group product manager of Microsoft's Developer Division. "We've provided competition in a market that desperately needed competition."

Goldfarb also noted, "from a Silverlight perspective, this is an amazing opportunity to demonstrate what's possible with the technology. This puts a stake in the ground and [is] saying we're here. This may be the single biggest online event and Microsoft is empowering it."

And the 2008 Olympic Games are smashing old online records set for the 2004 Olympics in Athens, Greece. In the first four days of events, NBCOlympics.com surpassed the totals for the entire Athens Games in page views, video streams and unique users.

More Stories By RIA News Desk

Ever since Google popularized a smarter, more responsive and interactive Web experience by using AJAX (Asynchronous JavaScript + XML) for its Google Maps & Gmail applications, SYS-CON's RIA News Desk has been covering every aspect of Rich Internet Applications and those creating and deploying them. If you have breaking RIA news, please send it to RIA@sys-con.com to share your product and company news coverage with AJAXWorld readers.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.